The collection of growth techniques that proved to work for various startups. Inspired by and kicked off with a list of 19 traction development channels presented in the book TRACTION: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.
The list will be extended over time! Looking forward to hear your comments and suggestions!
1. Targeting Blogs
Reach out to niche blogs in order to drive referral traffic, strenghten brand, engage users and influencers, as well as improve your domain position through linkbuilding.
4. Community Building
Develop and animate community of passionate users who will help you create and curate content and act as brand ambassadors.
Initiate and maintain relations with journalists in order to get featured in top media outlets like online news publishers, magazines, newspapers and TV.
Advertise your product to Internet users searching for information or help on Google or other search engines like Yahoo, Bing or Yandex.
8. Offline Ads
Offline advertisement including radio, billboards, newspapers, flyers and other local ads. Allows targeting user segments, which are difficult to reach online. Rarely leveraged by startups.
12. Engineering as Marketing
Building microsites, widgets and free tools to drive traffic to the main product. Case: Leet & SlackList.
16. Existing Platforms
Get traction from the largest or the fastest growing platforms like Facebook, Twitter, App Store, Snapchat.
19. Speaking Engagements
Give an awesome talk at the conference to draw attention and attract users.
Amazing icon set that was used in this post is available here.