The collection of growth techniques that proved to work for various startups. Inspired by and kicked off with a list of 19 traction development channels presented in the book TRACTION: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.

The list will be extended over time! Looking forward to hear your comments and suggestions!

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1. Targeting Blogs

Reach out to niche blogs in order to drive referral traffic, strenghten brand, engage users and influencers, as well as improve your domain position through linkbuilding.

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2. Social & Display Ads

Advertise your product on social networks or specialised websites.

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3. SEO

Organic presence in search engine results based on accurate and quality content, domain authority and other ranking factors.

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4. Community Building

Develop and animate community of passionate users who will help you create and curate content and act as brand ambassadors.

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5. Publicity

Initiate and maintain relations with journalists in order to get featured in top media outlets like online news publishers, magazines, newspapers and TV.

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6. Unconventional PR

Draw media attention thanks to exceptional publicity stunts or strenghten relations with your key users through appreciation campaigns.

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7. SEM

Advertise your product to Internet users searching for information or help on Google or other search engines like Yahoo, Bing or Yandex.

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8. Offline Ads

Offline advertisement including radio, billboards, newspapers, flyers and other local ads. Allows targeting user segments, which are difficult to reach online. Rarely leveraged by startups.

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9. Content Marketing

Attracting users through relevant content published on blogs, publishing platforms or social media.

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10. Email Marketing

Leverage email in order to activate and retain users.

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11. Viral Marketing

Encouraging users to refer other users.

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12. Engineering as Marketing

Building microsites, widgets and free tools to drive traffic to the main product. Case: Leet & SlackList.

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13. Business Development

Building win-win relations supporting growth with external partners.

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14. Sales

Building process to directly exchange product for dollars.

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15. Affiliate Programs

Rewarding affiliates for bringing users to the product.

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16. Existing Platforms

Get traction from the largest or the fastest growing platforms like Facebook, Twitter, App Store, Snapchat.

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17. Trade Shows

Show off your latest product to the relevant audience on trade shows.

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18. Offline Events

Sponsor or run offline events like conferences or meetups.

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19. Speaking Engagements

Give an awesome talk at the conference to draw attention and attract users.

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20. [NEW] Enthusiastic support

Exceeding expectations when it comes to the user support.

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Amazing icon set that was used in this post is available here.