There are many books that can help you become better in building traction and engagment of your web product. Below you can find a collection of the books that I found the most useful in building my growth mindset.

Start here – All In Startup by Diana Kander. A novel about launching startup. I was surprised how much more powerful it can be in comparison to all textbook-like publications. It will teach you most of the key growth principles.

All in startup

Let’s move on to the Lean Startup’s classics. The first one – The Lean Startup by Eric Ries gives you a great introduction to the methodology. It explains concepts like MVP, build-measure-learn loop, validated learning or innovation accounting. All of them are must-knows. Running Lean by Ash Maurya will help you convert this knowledge into an action plan. Lean Enterprise is here to help you implement lean approach into bigger organisations. It also pretty nicely explains the difference between Exploit and Explore modes.

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It is hard to imagine the growth mindset without the data-driven approach. Lean Analytics helps you understand the difference between actionable and vanity metrics. It also offers a lot of advice about how to set up an effective analytics framework for your startup. How to measure anything defends a provocative but extremely tempting statement that there is nothing you cannot quantify. It describes several very useful methods of measuring (and managing) things that at first seem completely “immeasurable” like customer satisfaction or risk.

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Want to better understand tricky business and growth models of web products that you use on a daily basis? Start with Business Model Generation and its Business Model Canvas. It helps you visualise the business model of nearly any modern company and find out what makes it earn money and grow. Platform Scale is extremely useful tutorial for everyone developing a platform product – like Facebook, Twitter, Foursquare, Trip Advisor or Brainly.

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Hope you will find them useful! Let me know if you think that something is missing here!